The new Buzz-word in online marketing these days seems to be 'Content Curation'. Reason being, the Internet is becoming top-heavy with content.
I did a little research and found several sources of content regarding 'content curation'. Here's an article by Rav Sajid: Read the rest of this entry
I want to share an email I received from my mentor this morning.
This is just a sample of the marketing genius all his training is filled with.
Nothing here for sale, just good, solid content…
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I don't like chocolate – Never have.
In fact when people gave it to me I gave it away.
I was in Noumea with my wife and we went into a chocolate shop,
everything was well presented, the person in the shop was lovely
and even for a non-chocolate person like me the chocolates looked
somewhat appealing.
My wife was in heaven of course and was ordering everything in
sight while I stood there speaking VERY Poor French while the
shopkeeper tried to stop laughing.
She offered a small taste of one of the chocolates and for once I
accepted.
It was good
It was very good
It wasn't like the chocolate back home.
After lunch we sat on the deck where we we're staying and much to
the dismay of my wife I had a few more pieces of chocolate.
So what does all of this have to do with marketing?
Offer people a taste so they can see what you've got and you will
make a lot more money.
On a few of my non-IM sites, if people leave the sales page they
get presented with an exit popup.
It's not one of those cheesy, desperate, 'Wait here's 10 bucks
off' popups that IM'ers use.
That's not good for your brand because when people find you would
have charged them 10 bucks more, a lot of them get pee'd off.
What I have is a pop up that says… 'Wait, how would you like a
sample of the main product by paying $X for part of it?'
What does this say?
It says that you have a product that is worthwhile – a product
that you believe they will be happy with.
You have something that you think is so good that once they pay a
smaller fee for part of it, they will pay the rest of the cost to
get the remainder of the product.
You haven't devalued your product by knocking $X off and you've
actually built up your reputation and maintained value in your
product and your brand.
That is the way to do business in a more professional manner and
I can tell you that the percentage of people who pay the balance
is (depending on the market) almost ALL of them.
Of course you must always be selling stuff that is good otherwise
you're going to be toast anyway.
Try it – there will be more cash for you and more happy customers
who will believe in you.
You've no doubt heard of Adrian Ling and Harvey Segal the
ClickBank gurus at the ClickBank Success Forum.
With over 12,000 members they certainly know what the typical
struggling ClickBank affiliate needs.
And they've produced a membership site to cater exactly for their
needs.
You know – you can only go so far without a website and the
first thing it provides is hosting with a ready made blog
where even a novice can write presell articles (the best way
to promote any product).
And they've added a unique tool which lets affiliates
outshine their rivals by automating the delivery of
affiliate bonuses to customers.
And they supply the bonus books too !
Need help ? Read the rest of this entry
